Varilux offers an accessible version of its latest revolution

Are you presbyopic and do not want to buy progressives for fear of not adapting to this type of lens? You are like 90% of non-progressive carriers. To respond to this concern, Essilor launched a new generation of immediate-fit lenses two years ago, of which the glassmaker now offers a version accessible to as many people as possible.

Until the launch in 2012 of the Varilux S Series, everything progressive was based on a compromise: given the variation in power (several corrections on the same lens), it was necessary to either favour the field of vision or the reduction of the effects of pitching. All of this could lead to adaptation difficulties. End of the compromise with the Varilux S Series which reduces the effects of pitching and allows immediate adaptation, without compromising on the quality of vision. Since April 2014, Essilor has been making this revolution accessible to everyone with the latest addition to the Varilux Series family, the E Series. Same technology as its predecessor with less complexity in its design: result, 50% reduction in pitching effects and no compromise on adaptation. Enough to overcome the reluctance of many presbyopes …

Commercial offers: who does what?

In the nebula of promotional offers, there is sometimes enough to lose your Latin! A small presentation of the different types of offers, recurring or more original, that you will surely come across in your search for ideal glasses.

The famous second pair
Today, almost all major brands offer the second pair of glasses, for one euro, after your first purchase. But beware, this is not systematic.
In most cases, this offer is subject to a minimum amount for your first purchase. The second pair consists of a frame usually chosen from a particular collection and two lenses without treatments with the same correction as for your first equipment. However, some may offer you to choose your second pair of glasses from the entire store ( Optical Center ) or to opt for sunglasses in your sight ( Optic 2ooo ).
Do not hesitate to ask the opticians near you for brochures on their second pair offer. Carefully read the full terms and restrictions often shown in small print. You will thus learn if your correction corresponds to the imposed limits if your tastes can be satisfied.

Packages for your budget
If your first criterion of choice is the price , you should find what you are looking for among the many packages offered by the brands: a fixed price, often low, which avoids surprises when going to checkout. There are packages for one or two pairs of glasses (eyeglasses or sunglasses), for own brands or designer labels( Générale d’Optique, Lynx Optique, Krys …). They are often limited in time (for the launch of an exclusive model, for the start of the school year), so don’t hesitate when you have found the right one!
Some packages only concern glasses. They can be a good alternative for those who wish to focus on the quality of their lenses rather than the aesthetics or originality of their frames.

Loyalty cards
More and more brands give you loyalty cards. Free, or offered for a few euros, they will give you access to additional services or guarantees in the event of the breakage or theft of your glasses: enough to live for several years without any worry.
Your purchases in the stores of the network are then transformed into points which will reduce the price of your future glasses, or even allow you to offer a pair to a member of your family ( Lissac ).

Original offers
Despite the multitude of existing offers, each year the brands find new possibilities to innovate commercially. For example, GrandOpticalcreated the event with its Les Pourcent’Ages offer. The price of your frame is reduced by the percentage corresponding to your age. If you are 40 years old, you get 40% off your mount, for the purchase of complete equipment. Childishly simple! Please note, it is not available all year round.
Another place, another offer. New brands celebrated the opening of their stores by offering or drastically reducing the price of equipment for their first customers, creating incredible queues in front of the doors of the points of sale. Alain Afflelou set up in 2009 a credit system which also allows you to pay for your glasses in monthly instalments. Convenient for small budgets.
Stay tuned, new original commercial offers will certainly emerge in the coming months. A knowledgeable eyeglass wearer is worth two.

What about independent opticians?
In France, 10,500 stores share the market. Among them, of course, not all are branded. Almost half of them are run by independent opticians, who alone manage all aspects of their point of sale: brands and models presented on the shelves, but also commercial practice. Each being free, it is impossible to draw up a list of the offers practised. A large majority offer the second pair offered but, once again, this is not an obligation and some opticians will prefer to present you with additional service guarantees or products that you will not find in everyone …

To summarize …
To find the glasses of your dreams, do not hesitate to prospect before making your purchase: assess the importance of your selection criteria ( price, brands, the creators…), consult the websites of the brands, subscribe to the newsletters to stay informed, tour the points of sale near you, collect the brochures then read all the access conditions.
Depending on your correction, certain forms of glasses or certain lenses included in the offers may not necessarily suit you. In any case, ask all your questions to your optician. As an eye care professional, he can provide you with valuable advice to achieve a good compromise between price, aesthetics and visual disturbance. Another very important point not to be overlooked: after-sales. Carefully review the guarantees in case of loss, theft, breakage. You might as well think about it now to have a free spirit in the event of a problem!

Who are the glass manufacturers?

There are many manufacturers of ophthalmic lenses who share the French market. Here is a list, in alphabetical order, of the five most important on the French and world markets.

They are the ones who give impetus to the market through their power in research and development and their capacity for innovation. Do not hesitate to visit their sites, which will allow you to know a little more about their different ranges of products.

• BBGR : French company, subsidiary of the Essilor group

• Carl Zeiss Vision : German manufacturer

• Essilor : French manufacturer, world number one

• Hoya : Japanese manufacturer
www.hoya. en

• Rodenstock : German manufacturer

There are also many manufacturers on the French market with a national or even regional dimension, designing products of excellent quality. Besides the marks of signs proposed by some large distributors as Afflelou , Optic 2ooo or Krys .

Contact lenses: what budget?

Have you chosen to wear contact lenses? You will have to factor in your budget the cost of adaptation, lenses and maintenance solutions.

The cost of the adaptation
The cost of your adaptation in contact lenses will depend on a number of factors varying according to the complexity of your case, knowing that it takes three or four appointments with the specialist of the adaptation. First step: a visit to the ophthalmologist for the consultation. It is at this point that the possibility or not of wearing contact lenses will be determined. It will cost you the price of a visit to a specialist doctor and will be covered by Social Security. From there, if you have no contraindication, your ophthalmologist will offer you an adaptation package that can vary from 80 to 200 euros. Invoicing will be done on plain paper.
For specific adaptations relating to therapeutic problems, the adaptation will also be reimbursed by Social Security.

The cost of contact lenses
The purchase price of your contact lenses will mainly depend on your need for correction and the choice of the type of lenses. The distribution channel you choose will have little influence on the final price.
For rigid lenses permeable to oxygen, count from 250 to 450 euros per pair for single vision lenses and from 350 to 450 euros per pair for progressive lenses.
For soft lenses traditional, your budget will be between 180 and 230 euros per pair in single focus and between 340 and 450 euros for progressive lenses. The lifespan of these two types of lenses can vary from 12 to 24 months depending on how dirty they are. It will be linked to two factors: the quality of your tears and your maintenance.
The soft lenses frequent renewal is, in turn, typically sold in boxes of ten lenses. The faster the rate of renewal, the higher the price. The annual budget for your frequently-renewed lenses will be between 100 and 450 euros for simple homes and between 280 and 480 euros for progressive lenses.
Finally, the daily lenses are packaged in boxes of 30 or even 90 lenses. They will cost you between 1 and 1.80 euros per pair per day, which makes an annual budget of 360 to 650 euros for single focus lenses.
For progressive daily lenses, the daily price is around 3 euros or an annual budget of over 1,100 euros. The use of this type of lenses will therefore be preferred for occasional wear, replacing traditional lenses or glasses. However, they have a budget advantage: there is no need to add the cost of cleaning products.

The cost of maintenance solutions
The brands and packages of cleaning and preservative products for your contact lenses are very numerous. The longer the advertised lifespan of your lenses, the more carefully you need to maintain them; the allocated budget will therefore also be larger.
For daily lenses, this cost is zero, since they do not require any maintenance. For frequently replaced lenses, the annual budget will be 50 to 90 euros. It will go from 80 to 120 euros for traditional soft lenses and rigid ones gas permeable. Fitting specialists often offer purchases in sets of two or three vials at attractive prices. Pay attention to the use-by dates and your storage conditions!
Also, remember to buy your daily maintenance products in small packages and to get dosages of physiological saline without preservative. They will often be of great help to you when travelling and on vacation.


11 tips for choosing the right glasses

The choice of your frame should not be done by chance. If you are a little apprehensive about your visit to the optician, here is a list of little tips that will help you make the right choice for sure.

•  At the foot!
If possible, look at yourself in a full-length mirror when trying on a frame. The glasses are part of your body and must be consistent with it.

•  Eyelashes and eyebrows
Common sense dictates that your glasses should not touch the tips of your eyelashes. As a general rule, look for a model that follows the line of your eyebrows. To be avoided: the frame which covers them. Your eyebrows should not show behind the lenses of your glasses but simply highlight them.

•  From the nose
Your glasses should sit well on your nose. Is it too long? You can “reduce” it by opting for a low-bridge frame, if possible in a dark colour, which, by positioning itself lower, will give the impression that your nose is shorter.

•  High cheekbones!
A question of comfort and aesthetics, your glasses should not rest on the top of your cheeks, even when you smile.

•  Skin tone
Take your skin tone into account when choosing the colour of your frame. If you are rather pale, a colourful pair of glasses will make you look good.

•  Anti-aging
By softening your features, a light-coloured frame will reduce the perception of wrinkles. Conversely, dark glasses, which contrast strongly with your complexion, can harden your features, but also affirm your personality.

•  Lifting effect Is
your face a little droopy? Butterfly-shaped glasses will stretch your features upwards and compensate for the feeling of relaxation.

•  A short forehead?
Choose a slim one-colour model so it doesn’t weigh down the top of your face.

•  Mind-blowing
Match the colour of your glasses with that of your hair and don’t forget to counterbalance the effect of your hairstyle. If your hair is pulled back, avoid wearing overly strict glasses that will reinforce the harsh side of your look.

• A fringe?
Watch out for the mass effect with very voluminous glasses that reach the level of the hair.

•  Myopic or hyperopic makeup? Take this into account when applying makeup! Myopic eyes appear smaller behind concave lenses
glasses. Enlarge them with a white pencil line towards the inside of the eye and stretch them with a touch of mascara and light or iridescent eyeshadow towards the outer corner. Behind your hyperopic glasses, your eyes will look bigger. Rebalance your eyes with a line of black kohl inside the eye, eyeliner or a touch of darker, matte eye shadow along the lashes.

Neymar Jr, new police ambassador

If this name is not yet familiar to you, know that the Brazilian Neymar Jr is the new idol of world football, having joined FC Barcelona in June 2013. For the year 2014, he embodies the new face of Police, succeeding Bruce Willis, Georges Clooney, David Beckham and Antonio Banderas.

He was already 17 in 2009 when he began his professional football career at Santos FC and the following season propelled his club to the top of the Paulista championship by scoring 14 goals in 19 matches. A feat that earned him to be compared to the Brazilian legend: Pelé! As a Santos FC player, Neymar Jr won the Brazilian Cup, the Brazilian Championship in Sao Paulo, the Recopa Sul-Americana, the Superclasico de la Americas Cup and the Copa Libertadores. In June 2013, after playing 225 matches and scoring 136 goals, Neymar Jr joined the famous FC Barcelona, ​​where he lived up to his reputation as a great player by opening the scoring against Real Madrid. In short, he is only 22 years old and has already written his name in the great history of football. Without forgetting the next World Cup in June 2014:

After Bruce Willis, George Clooney, David Beckham and Antonio Banderas, Neymar Jr is throughout 2014 the new face of the Police brand. Produced by Rankin, famous fashion photographer, a campaign features several shots of Neymar Jr with the new Police eyeglasses and sunglasses collection. And the footballer commented: “ It is a pleasure and an honour for me to be the new world face of Police. I recognize myself in their style since I personally wear the same kind of glasses. We had a lovely photoshoot and I hope my arrival in the Police family will be equally successful. ”

Film Noir Edition, the capsule of Persol

The links between Persol and the 7th art never cease to strengthen! Spotlight on the cult genre of the 1950s, film noir, to which Persol wished to pay tribute through a capsule collection called Film Noir Edition.

It is in the heart of the Ambrosiana Library, in Milan, that the eyewear brand Persol celebrated last February its new capsule collection: Film Noir. A true tribute to the most influential cinematographic genre of the 1950s, this line also celebrates the brand’s style heritage, bringing the famous Phoenix arrow back to the fore. “Meticulous research in the Persol archives revealed that the traditional Persol arrow at the time had several variations, including the Phoenix arrow.
Through the image of the phoenix, art is seen as the ability to constantly reinvent itself, which is why Persol chose it as a key element in reinterpreting its own style heritage. ” The result: two solar models and two lenses – with names evocative of Gangster, Femme Fatale, Reporter and even Detective – reinterpret this now legendary arrow on a modernized design. All in an atmosphere of mystery and intrigue … Note: the sunglasses are fitted with Polar or Photo-Polar lenses, in a solid or gradient colour.

BMW launches its eyewear collection

BMW aficionados will be able to rejoice: it is now possible to wear glasses bearing the effigy of the German car brand, which has just launched its very first collection. Two key words: classicism and excellence.

This is a historic record that the German manufacturer BMW has just achieved: in 2013, it delivered 1.93 million vehicles (of the BMW, Mini and Rolls-Royce brands). The BMW brand alone grew 7.5%, with 1.65 million units sold, an absolute record. It is in this particularly favourable context that the world leader in high-end cars has chosen to launch its very first eyewear collection. “BMW has been very attentive to the creation of this collection, constantly pushing us on the path of excellence”, recently confided the licensee of the collection. In acetate, stainless steel, titanium or NXT, twelve sight models and twelve sunglasses make up this first BMW collection, while many new products are already in the pipeline. In terms of forms, the style is generally quite classic. Made from European components, the BMW collection is distinguished above all by its high technical quality, which guarantees its robustness and reliability. Evidenced for example by its double articulation which allows a 360 ° rotation of the branch! In the same spirit, the solar line has two foldable models, very practical because they are very flat. More aesthetics of course, but above all more solidity for the whole: this is how this high-end collection stands out. Note: half of the sunglasses are equipped with polarizing lenses. Collection available since April. In the same spirit, the solar line has two foldable models, very practical because very flat. More aesthetics of course, but above all more solidity for the whole: this is how this high-end collection stands out. Note: half of the sunglasses are equipped with polarizing lenses. Collection available since April. In the same spirit, the solar line has two foldable models, very practical because very flat. More aesthetics of course, but above all more solidity for the whole: this is how this high-end collection stands out. Note: half of the sunglasses are equipped with polarizing lenses. Collection available since April.

Women’s eyeglasses

Wearing glasses does not make you happy. But what if you no longer undergo it as a constraint?

A fashion accessory No
need to deny it, wearing prescription glasses is a constraint. But the days of awful bottlenecks are well and truly over. Whether you are 17, 44 or 58, you have to accept it: you have a visual defect, like the majority of the population. If glasses correct your vision above all, they have also become a fashion accessory that dresses your face and gives it all its personality. Manufacturers and brands have understood this well, both in terms of lenses and frames, aesthetic criteria take precedence! So rather than put up with it, why not enhance this personal object that you wear in the middle of your face?

Let yourself be tempted
Round, oversized or very thin: both in the diversity of shapes and in the work of materials (aluminium, acetate), prescription frames now offer a stunning variety and closely follow the latest fashion trends. Have you always dreamed of wearing Chanel, Gucci or Dior without ever having the means? Glasses allow you to access this luxury without breaking the bank. Whether you are classic, ultra-fashion or casual, they help, like a hat, a bag or beautiful shoes, to highlight you and sublimate your style.

You have the choice
The purchase of equipment (frames and lenses) is an important moment which takes time: do not hesitate to try on several frames of different styles, to make them your own and to seek advice from those around you if necessary. There is a multitude of models and over a thousand brands, so it would be a shame to miss out on the glasses that suit you best.

What budget?
It is difficult to give a price range for frames: we find the first lens and frame packages around 40 euros at some brands. Conversely, the price of a model can exceed 500 euros. As with other consumer products, this difference stems from many parameters: the place of production, know-how, materials used, brands (brands, brand brands, etc.), technology and creativity … according to your desires and your budget, the right choices. You can always ask your optician for a quote to know the final overall price of your glasses. The general scheme (Social Security) offering very low reimbursements, additional coverage is essential for consistent coverage.

Womens Casual Sneakers


casual sneakers for women are one of the best ways to add flair and style to a plain skirt or pants. The right pair of casual sneakers can be an excellent way to create the exact casual look that you want. There are so many different types of women’s casual sneakers out there to choose from. Let’s take a look at some of the more popular ones.

When it comes to women’s casual sneakers, Nike is world-renowned for its wide range of styles. Their line of women’s casual sneakers includes the Air Jordan Sneakers, the Converse All-Star Low Top, the Reebok Core PT, and much more. These are just a few of the most popular in the Nike family. When you want to make a fashion statement that screams casual sneakers, Nike makes it.

Another brand that is really popular among casual sneakers lovers is Vans. They make a wide selection of casual shoes, denim, and skirts. This is one of those brands that look great on everyone. Their logo shoe is just a great looking color too. Many people don’t even know that they are from the Vans company. If you are looking for a really unique shoe, these might be your best bet.

When it comes to casual sneakers, New Balance is a company that all skaters have heard of. They make great shoes and have a great reputation for quality. This company has been around for years and has continued to branch out into other casual shoes. Many of the styles in their collection have come from designs by their popular skating brothers such as Mark Appleyard. Many of the models in their older styles are still very popular.

Reebok is another popular choice among casual sneakers lovers. They have been making shoes for years and are considered a quality maker of sneakers. Their style will most likely be what you are going for, but they do make a number of nice casual sneakers that will fit the bill. They have been making a lot of sportswear and workout sneakers as well.

As far as brands go, you have sneaker companies like Ed Hardy and Christian Audigier to consider. Hardy’s Christian Audigier line is considered to be the more stylish and modern of the two. While it still has the tough and streetwise look of a street sneaker, Audigier gives it a more laid back feel. They have also added a bit of humor to their designs with humorous slogans on their shoes. These sneakers are popular among girls, although there are a lot of boys who wear them as well.

Converse is another brand that many casual sneakers fans have a love affair with. This is because they offer a variety of styles to choose from including casual shoes, court shoes, work shoes, and sports shoes. For the men who are into casual sneakers and just don’t want to step out and make a big fashion statement, these are perfect for them. You can choose from a variety of colors and styles to match your personality or your look for the day.

When it comes to being comfortable and stylish, there really aren’t many choices when it comes to shoes for casuals. These sneakers for women definitely have it all! In fact, once you put on your sneakers and hit the pavement, you will wonder how you lived without them!

While some might say that sneakers for women have gotten softer over the years, it’s still definitely true that they are tough and durable enough to stand up to anything you can throw at them. With so many styles and colors available in casual shoes for women, it is hard to imagine an occasion that you won’t be able to pull off looking your best. If you want to go out in a pair of new casual shoes womens, it is best to go to a reputable shoe store so you can try on a bunch of different styles. You might find that the one you like is too casual for a business trip, but that doesn’t mean that you can’t wear it again to play with your friends on the weekend.

Make sure to keep your feet clean when wearing your casual sneakers. Use a good, dry cleaner for this purpose. Wearing your sneakers in an oven can cause them to start cracking and can leave them smelling funny. You don’t want to risk getting those stains on your nice shoes that you spent a few hundred dollars on! Be sure to wash your sneakers before putting them away or letting them air dry; not only will you be sure that your investment looks great, you’ll be sure that it lasts!

Wearing a cute pair of sneakers for women can make you look fantastic. You won’t have to worry about your dress being ruined because you brought your favorite pair. In fact, you might end up having to purchase a new dress so you can look your best. Remember that it isn’t what you wear to the office that counts; it’s how you carry yourself around the city. Don’t fall into the trap of wearing the same old casual shoes all the time. When you start dressing better, you’ll be surprised at how many great opportunities there are for you to be creative with the clothes that you choose to wear.