BMW launches its eyewear collection

BMW aficionados will be able to rejoice: it is now possible to wear glasses bearing the effigy of the German car brand, which has just launched its very first collection. Two key words: classicism and excellence.

This is a historic record that the German manufacturer BMW has just achieved: in 2013, it delivered 1.93 million vehicles (of the BMW, Mini and Rolls-Royce brands). The BMW brand alone grew 7.5%, with 1.65 million units sold, an absolute record. It is in this particularly favourable context that the world leader in high-end cars has chosen to launch its very first eyewear collection. “BMW has been very attentive to the creation of this collection, constantly pushing us on the path of excellence”, recently confided the licensee of the collection. In acetate, stainless steel, titanium or NXT, twelve sight models and twelve sunglasses make up this first BMW collection, while many new products are already in the pipeline. In terms of forms, the style is generally quite classic. Made from European components, the BMW collection is distinguished above all by its high technical quality, which guarantees its robustness and reliability. Evidenced for example by its double articulation which allows a 360 ° rotation of the branch! In the same spirit, the solar line has two foldable models, very practical because they are very flat. More aesthetics of course, but above all more solidity for the whole: this is how this high-end collection stands out. Note: half of the sunglasses are equipped with polarizing lenses. Collection available since April. In the same spirit, the solar line has two foldable models, very practical because very flat. More aesthetics of course, but above all more solidity for the whole: this is how this high-end collection stands out. Note: half of the sunglasses are equipped with polarizing lenses. Collection available since April. In the same spirit, the solar line has two foldable models, very practical because very flat. More aesthetics of course, but above all more solidity for the whole: this is how this high-end collection stands out. Note: half of the sunglasses are equipped with polarizing lenses. Collection available since April.

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